A reversal of priorities: packaging

GDES-270 fall 2020 (David Ramos, American University Design)
ramos@american.edu · office hours


Poster by Herbert Bayer for NYC WPA War Services, between 1941 and 1943.

Redesign a package for greater effect and efficiency.

The title, “A reversal of priorities,” comes from First Things First 2000, which argues that design has a role in meeting “environmental, social, and cultural crises.” That’s no less true now; see Lucienne Roberts, What Role Does Design Play in a Public Health Crisis?.)