Fonts for this class

GDES-220 fall 2020 (David Ramos, American University Design) · office hours

Suggested fonts

I suggest that you use the fonts listed here. Your work will probably be stronger, and you will learn more about typography.

System font stacks

Font stacks are lists of fonts. The first font is the designer’s first choice; if that font isn’t available, the browser will try the second font, and the third, until it exhausts the list.

Here are two basic font stacks, with fonts on these lists are likely to be installed on most Macs, Windows machines, iOS devices, and Android devices. The last entries, “serif” and “sans-serif”, are the ultimate fallbacks. (Background at Smashing Magazine).

Georgia, Times, 'Times New Roman', serif

'Helvetica Neue', Helvetica, Verdana, Arial, sans-serif

Start with a font stack. You might put your preferred web font on the front and shorten the list of alternatives, but it’s safest to provide fallbacks in case that ideal font doesn’t load.

With a web font on front:
'Source Code Pro', 'Helvetica Neue', Helvetica, Verdana, Arial, sans-serif

Google Web Fonts

Freely licensed.





Adobe Fonts

Formerly TypeKit. Requires a subscription.


There are 915 font families on Google Fonts, and 1,600 on Adobe Fonts (TypeKit), as of January 2019. Among the independent type foundries, Emigre alone sells 72 families, and Hoefler &Co. (formerly Hoefler & Frere-Jones), 46.

This is too many fonts for an early-career design student to choose from effectively. Font choice requires knowledge of what’s available, and it also leans on typographic knowledge that a beginning student simply can’t yet have.

While most of these typefaces are excellent, at least for the right purposes, many are of doubtful value. They might suffer from legibility problems when used for body copy, or poorly designed spacing, or they might just lack an italic. This problem is especially acute on Google Fonts, where the majority of fonts have some deficiency or another. (Hoefler & Co. typefaces are of uniformly high quality and broad application, but they’re expensive to license.)

So, student designers needs to gain typographic experience and good judgement. Yet choosing from too many fonts makes it harder to learn to chose fonts with intention and precision, and it’s difficult to learn good type handling skills if you’re designing with badly-drawn fonts—or with fonts with such strong voices that there’s no room for your own design decisions.

To short-cut this problem of font choice, we have a limited number of suggested fonts in this class. There are hundreds or thousands of excellent fonts not included here, but you probably should not use them for our projects.

One exception: you may use a font, not on this list, for a logo or logotype.