Create two different flyers, publicizing a (fictional) design event, for display around campus and around the city. Present information clearly, and pay close attention to hierarchy.
- Type hierarchy
- Page composition
- Chunking and proximity
- Grid, alignment, and (intentional) misalignment
Stages of work
- Background: Read the text and think about the flyer content and the subject matter for the event.
- Sketching: draw thumbnails for flyers, no larger than 2 in. on their longest dimension.
- Move to InDesign and start setting your first flyer, using a single typeface. Type size (point size) may not change, and all text should be left-aligned within its box, but you may choose case, style (roman/italic) and weight.
- Design a second flyer. This flyer may include two different typefaces (one serif, and one sans serif). You may vary type size, alignment, case, style, and weight.
Use all of this text in your flyer. You may rephrase or resequence the the pannelists’ and moderator’s names, and the date and time.
We, the Undersigned
Reconsidering First Things First for 2020
A panel with Rick Poynor and Paola Antonelli
Moderated by Alissa Walker
Abramson Family Recital Hall Katzen Arts Center
4400 Massachusetts Ave. NW, Washington, D.C.
March 14, 2020 at 6:30 p.m.
Rick Poynor, author and design critic, founded Eye magazine and co-founded Design Observer. He helped coordinate the First Things First 2000 mainfesto.
Paola Antonelli serves as Senior Curator of the Department of Architecture & Design at the Museum of Modern Art.
Alissa Walker is the urbanism editor at Curbed and a walker in LA. Her writing has appeared in the New York Times, the Los Angeles Times, Gizmodo, GOOD, and Dwell.
- Trim size: 8.5×11 in.
- Black and white, no color or gray
- Reading distance: flyers posted on walls or bulletin boards
You may only use fonts in the IBM Plex family. If you use two fonts, it would be prudent to pick a serif and a sans serif.
Plex is an open source typeface, and you can download and install the font files for free. (See Apple documentation on how to install a font on a Mac.)