Visualization

Specifications

• Trim size: up to 11×17 in., any orientation
• Color or grayscale
• The reader is generally curious person with at least a high school education, holding your piece at a normal reading distance for a book or a magazine.
• Add your name, a title, and a concise introduction.
• Provide notes about your sources, enough that we know where you got the data from. “Data from 2012–2017 American Community Survey estimates” would be a good answer. For your own purposes, save the exact web addresses so you can go back.
• Print this for critique.

Tools and methods

Use what you like. For manipulating or analyzing data, and for preparing rough visualizations, a spreadsheet, Workbench, or R would serve well. You should edit and improve your visualizations in Illustrator, another drawing program, or by hand.

For background, return to chapters 4 and 5 from The Truthful Art.

Phases of work

1. Explore datasets and ask a question

Bring your own datasets. You might return to one of the datasets we used in previous assignments, find something yourself, or try a new one.

Some possibilities:

• Census data, particularly decennial and ACS data. A good place to start exploring is the American FactFinder site.
• The American Time Use Survey from the U.S. Department of Labor, Bureau of Labor Statistics, offers an astonishing, granular look at how Americans spend their time.
• Want to find out a university’s budget, graduation rates, or staff salaries? Or more? Look at the Department of Education’s IPEDS data.
• Less statistically complicated: perhaps there’s something to say about subway system open/closing hours (though you’ll have to add more detail)
• You might find something in a rundown of studies about ridehailing services (follow the links til you get to the source articles)
• Perhaps, go read the paper; dig up the original studies if need be.

Start exploring the data, producing rough visualizations to help you understand what’s going on, and arrive at a question to explore. Then examine that question in more depth.

Help with data wrangling

I’m happy to sit with you to help you find datasets that will help you answer your question, so far as I can. (For non-spatial data, I’m best equipped to talk about the ACS and current Census data. I also might point you toward a subject matter librarian.) I may also be able to convert data that are in formats that are not amenable to analysis, either because of organization or file format. Email me and schedule an appointment, or come by office hours.

2. Design studies

Start experimenting with ways of visually presenting your data. Think of this as sketching—try different graphic forms, scales, and methods of encoding. At some stage, you’ll also need to consider how to fit this onto the page.

For this project, you need to sketch out several different approaches, with a small but representative amount of real data, but you do not need to develop multiple versions to the final stage.

3. Final design

Polish your rough design. You might want to produce new base graphics from a spreadsheet/stats program. Move on to a more visually expressive and typographically-oriented environment to prepare the final graphics—perhaps Illustrator, another drawing program, or (yes) working by hand.

Tips

• “Dataset” doesn’t mean “gigantic dataset.” There’s no minimum or maximum, just start and end dates for the project. You can choose a tiny or simple dataset and invest your time in exploring design.
• You get up to a tabloid-size sheet. Use the space!
• You will almost certainly need to show several visualizations on one page. A single, monster visualization will sink under its own weight. A lone, featherweight visualization will underwhelm. Give us substance.
• Truly, the labeling defaults on stats/spreadsheet software are terrible. Do not label everything; we won’t be able to see all the text and no one will care. But label the values that matter.

Font suggestions

This project leans on good typography as much as on the graphic side of information graphics. If you want type tips, look to the “Letter” and “Text” sections of Ellen Lupton’s Thinking with Type site, or check out the book.

Choose legible, well-drawn fonts.

Free/open source suggestions: Source Sans Pro, IBM Plex, Barlow, Cormorant Garamond, Libre Caslon, and Libre Baskerville. (More libre fonts.)

Commercial suggestions: Adobe Minion, Adobe Garamond, Caslon, Frutiger, Trade Gothic, Franklin Gothic, Myriad, Meta, DIN, Helvetica, Jenson, Archer, Gotham, and Whitney.