Evergreen

Evergreen, adj. (journalism): of older stories; still useful to readers despite their age

“We need to think more about resurfacing evergreen content,” says the New York Times Innovation Report. When archival stories inform an issue or are newly relevant, the report says, the paper should place those stories in front of readers. When Twelve Years a Slave won Oscars, the Times found an 1853 article about the case. Similarly, the Cooking section now brings old recipes back into circulation.