GDES-315 fall 2023 / David Ramos, American University Design

Suggested fonts for this class

Suggested fonts

These are reliable, readable, and legible fonts that leave you room to create your own design.

System font stacks

Font stacks are lists of fonts. The first font is the designer’s first choice; if that font isn’t available, the browser will try the second font, and the third, until it exhausts the list.

Here are two basic font stacks, with fonts on these lists are likely to be installed on most Macs, Windows machines, iOS devices, and Android devices. The last entries, “serif” and “sans-serif”, are the ultimate fallbacks. (Background at Smashing Magazine).

Serif:
Georgia, Times, 'Times New Roman', serif

Sans:
'Helvetica Neue', Helvetica, Verdana, Arial, sans-serif

Start with a font stack. You might put your preferred web font on the front and shorten the list of alternatives, but it’s safest to provide fallbacks in case that ideal font doesn’t load.

With a web font on front:
'Source Code Pro', 'Helvetica Neue', Helvetica, Verdana, Arial, sans-serif

Google Web Fonts

Freely licensed.

Superfamilies

Sans

Serif

Monospace

Adobe Fonts

Formerly TypeKit. Requires a subscription.

Background

There are 915 font families on Google Fonts, and 1,600 on Adobe Fonts (TypeKit), as of January 2019. Among the independent type foundries, Emigre alone sells 72 families, and Hoefler &Co. (formerly Hoefler & Frere-Jones), 46.

This is too many fonts for an early-career design student to choose from effectively. Font choice requires knowledge of what’s available, and it also leans on typographic knowledge that a beginning student simply can’t yet have.

While most of these typefaces are excellent, at least for the right purposes, many are of doubtful value. They might suffer from legibility problems when used for body copy, or poorly designed spacing, or they might just lack an italic. This problem is especially acute on Google Fonts, where the majority of fonts have some deficiency or another. (Hoefler & Co. typefaces are of uniformly high quality and broad application, but they’re expensive to license.)

So, student designers needs to gain typographic experience and good judgement. Yet choosing from too many fonts makes it harder to learn to chose fonts with intention and precision, and it’s difficult to learn good type handling skills if you’re designing with badly-drawn fonts—or with fonts with such strong voices that there’s no room for your own design decisions.

(I’m now offering similar guidance for GDES–220, but using fonts on this list is mandatory, not just a suggestion.)