GDES-210 fall 2023 / David Ramos, American University Design
06
Margins and vertical space
October 4
Reading
- Lupton 102–105, 108–129
Projects
- In-progress critique for Poster. Have completed tasks 3 (research/writing) and 4 (conceptual design), and bring your poster drafts on paper.
Composition and spacing exercise (in class)
- Work w newspaper scraps, one line at a time. You must use entire lines.
- Compositions sit on a letter-size pages.
- We are not concerned with what the words say.
- These should be as black-and-white as reasonably possible.
- Upload photos to a Miro board
Prompts
- Typographic color: Create 5 compositions with leading that describes a gradient from too lose to too tight. All text should be the same size—all body copy. Identify the most visually even “color.”
- Margins: Create 3 typographic compositions that have clear margins. The compositions should have margins that are too tight; too loose; and in between.
- Clustering: Create 3 compositions that use space to create structure. Consider how you group and separate elements. Rely on space rather than size, font choice, or font style. Identify the most successful.