⌂ ◅ Classes + teaching

GDES-315 spring 2023 / David Ramos, American University Design

Layout and art direction exercise

You are designing one article page for a fictional web publication about the U.S. Coast Guard, Coastie Voices.

Specifications

Image source

Defense Visual Information Service — U.S. Coast Guard featured images

Text

Main headline and subhead:
You have to go out, but you don’t have to come back
At sea with the U.S. Coast Guard

Headline level 3:
What is the origin of the saying “You have to go out, but you don’t have to come back”?

A letter to the editor of the old Coast Guard Magazine, written by CBM Clarence P. Brady, USCG (Ret.), published in the March 1954 issue (page 2), stated that the first person to make this remark was Keeper Patrick Etheridge. Brady knew him when both were stationed at the Cape Hatteras LSS. Brady tells the story as follows:

“A ship was stranded off Cape Hatteras on the Diamond Shoals and one of the life saving crew reported the fact that this ship had run ashore on the dangerous shoals. The old skipper gave the command to man the lifeboat and one of the men shouted out that we might make it out to the wreck but we would never make it back. The old skipper looked around and said, ‘The Blue Book says we’ve got to go out and it doesn’t say a damn thing about having to come back.’”

Pullquote
The Blue Book says we’ve got to go out and it doesn’t say a damn thing about having to come back

Headline level 3:
Cold rules

Etheridge was not exaggerating. The Regulations of the Life-Saving Service of 1899, Article VI “Action at Wrecks,” section 252, page 58, state that:

“In attempting a rescue the keeper will select either the boat, breeches buoy, or life car, as in his judgment is best suited to effectively cope with the existing conditions. If the device first selected fails after such trial as satisfies him that no further attempt with it is feasible, he will resort to one of the others, and if that fails, then to the remaining one, and he will not desist from his efforts until by actual trial the impossibility of effecting a rescue is demonstrated. The statement of the keeper that he did not try to use the boat because the sea or surf was too heavy will not be accepted unless attempts to launch it were actually made and failed [emphasis added], or unless the conformation of the coast–as bluffs, precipitous banks, etc.–is such as to unquestionable preclude the use of a boat.”

This section of the Regulations remained in force after the creation of the Coast Guard in 1915. The new Instructions for United States Coast Guard Stations, 1934 edition, copied Section 252 word for word as it appeared in 1899. [1934 Instructions for United States Coast Guard Stations, Paragraph 28, page 4].

Source

Text from Coast Guard History site via Archive.org.

Navbar links:

Include the site title. (Do not spend any amount of time designing a logo/logotype.)

Fonts

You may use fonts from this list, and fonts in the same families/superfamilies.