GDES -270 spring 2023 / David Ramos , American University Design
Home
Lester Beall, Rural Electrification Administration, 1937 (MoMA )
¶
J. Hirt, Works Progress Administration Federal Art Project, 1936 –1939 (LOC ).
Schedule
Intro
Projects
Start Project 1 (link to the assignment page on Canvas)
Secure any materials you’ll need for the Intro project.
Intros
Observing
Monday
Bring in an example of successful or unsuccessful design. (Bring in an object.)
Design exercise
Thursday
Projects
Bring two photographs of a person for Project 1
Work in class
Reading
About the reading
Articles and excerpts from books are required reading. I don’t plan on giving quizzes, but I will if need be.
Reading in Graphic Design: The New Basics is suggested but not required. There will be no quizzes on the material in the textbook, but you will do better work if you complete the reading.
NB2 means Graphic Design: The New Basics , 2nd edition. NB1 is the 1st edition. The 1st edition generally has the same chapter titles as the 2nd. Where the chapters differ, this schedule specifies an alternative.
Color
Monday
Thursday
Projects
Studio/critique for Project 1
Send in the names of three possible designers for your Designer presentation (form to come)
Reading
Axios, The 2020 campaign gets colorful (one-minute read about colors in 2020 presidential campaign materials)
Color (NB2 80—)
Transparency (NB2 154–)
Gestalt Principles (NB2 98–) or Figure/Ground (NB1 84–)
From class
Illustrator
Topics
Mon: Scanner, printing
Thu: Illustrator demo
Projects
Mon/Thu: Studio/critique for Project 1
Reading
99% Symbolic , at 99 Percent Invisible (read the article, and if possible, listen to the podcast)
Technology
Start working through the LinkedIn Learning Illustrator tutorial . (The AU Library provides instructions on how to get access to your LinkedIn Learning account .) If you have extensive experience with Illustrator, contact me about whether you can skip the tutorials.
Tech demos
This week:
Illustrator basics (~20 min. runtime)
Basics
Selections and basic line tools (~12 min. runtime)
Topics
Thu: Shadows and perception exercise
Projects
Mon: Final critique for Project 1
Thu: Start Visual translation . Bring in objects. Begin sketches and light/shadow studies in class.
Reading
Ellen Lupton, Thinking with Type , Letter (size, scale, type classficiations, type families, caps and small caps, and mixing types) and Text (tracking, line spacing, and alignment)
Work through the Bézier Game , which will help you gain control of the pen tool and drawing curves.
Rhythym and Balance (NB2 48–)
Hierarchy (NB2 128–)
Tech demos
Color and strokes (~20 min. runtime)
Drawing (~13 min. runtime)
Typography exercise
In class
Projects
Continue work on Graphic translation . Move your drawing process into Illustrator.
Be sure to bring drawing materials to class.
Reading
Tech demos
Organizing projects (~10 min. runtime)
Alignment, stacking, and transformations (~9 min. runtime)
Responsible design
Topics
Projects
Reading
We’ll be discussing the reading in class on Thursday.
I’ve also uploaded a video that walks through how to add a tracing image in Illustrator .
Tech demos
Type (~12 min. runtime)
Raster images (~6 min. runtime)
Studio
Projects
Studio on Monday
Start research for Information
Reading
99% Invisible , Ubiquitous Icons (listen to podcast episode or read transcript, and review images in article)
Grid (NB2 186–) (this week or next)
Typography
Topics
Projects
Mon: Finish Visual translation
Mon: Start on concepts for Information. For this class, prepare an outline of the text content you’d like to provide, a preliminary list of sources, and several images that you might use. Post to this project’s Miro board (see announcement for the invite link).
Thu: Studio/critique for Information
Reading
Type + image + layout
Topics
Mon: layout and sketching
Projects
Mon: studio for Information project
Thu: studio for Information project
From class
Reading
Posters
Topics
Projects
Thu: Turn in Information (final critique to follow)
Thu: Start Poster
Reading
Twenty Thousand Hertz , Ta-dum! It’s Netflix (listen to episode or read transcript)
Rules and Randomness (NB2 248—)
Studio
Projects
Mon: Show concepts for Poster
Thu: Studio/critique for Poster
(Design and Build Lab workshop is rescheduled)
Reading
Data / Design and Build Lab workshop
Monday
Studio/critique
Data visualization
DaBL on Thursday
Workshop at the Design and Build Lab (East Campus, Don Myers Room 101)
Reading
Sustainable design
In class
Bring in an example of a piece of design that demonstrates notable choices, successful or unsuccessful, for sustainability
Projects
Thu: In-progress critique for Poster
Reading
Last class
Projects
Mon: Semifinal critique for Poster
Mon: Studio
Exam period
Class does not meet during exam period.
Turn in any remaining work by Sunday, May 7 at 5:00 p.m. (D.C. time). Submit work on Canvas.