GDES-270 spring 2023 / David Ramos, American University Design

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Hirt poster

Beall poster

Lester Beall, Rural Electrification Administration, 1937 (MoMA) ¶ J. Hirt, Works Progress Administration Federal Art Project, 1936 –1939 (LOC).

Schedule

Week 01

📅

Intro

Projects

  • Start Project 1 (link to the assignment page on Canvas)
  • Secure any materials you’ll need for the Intro project.

Intros

Week 02

📅

Observing

Monday

  • Bring in an example of successful or unsuccessful design. (Bring in an object.)
  • Design exercise

Thursday

Projects

  • Bring two photographs of a person for Project 1
  • Work in class

Reading

Week 03

📅

Color

Monday

  • Color

Thursday

Projects

  • Studio/critique for Project 1
  • Send in the names of three possible designers for your Designer presentation (form to come)

Reading

  • Axios, The 2020 campaign gets colorful (one-minute read about colors in 2020 presidential campaign materials)
  • Color (NB2 80—)
  • Transparency (NB2 154–)
  • Gestalt Principles (NB2 98–) or Figure/Ground (NB1 84–)

From class

Week 04

📅

Illustrator

Topics

  • Mon: Scanner, printing
  • Thu: Illustrator demo

Projects

  • Mon/Thu: Studio/critique for Project 1

Reading

  • 99% Symbolic, at 99 Percent Invisible (read the article, and if possible, listen to the podcast)

Technology

Start working through the LinkedIn Learning Illustrator tutorial. (The AU Library provides instructions on how to get access to your LinkedIn Learning account.) If you have extensive experience with Illustrator, contact me about whether you can skip the tutorials.

Tech demos

This week:

Illustrator basics (~20 min. runtime)

Basics

Selections and basic line tools (~12 min. runtime)

Week 05

📅

Topics

  • Thu: Shadows and perception exercise

Projects

  • Mon: Final critique for Project 1
  • Thu: Start Visual translation. Bring in objects. Begin sketches and light/shadow studies in class.

Reading

  • Ellen Lupton, Thinking with Type, Letter (size, scale, type classficiations, type families, caps and small caps, and mixing types) and Text (tracking, line spacing, and alignment)
  • Work through the Bézier Game, which will help you gain control of the pen tool and drawing curves.
  • Rhythym and Balance (NB2 48–)
  • Hierarchy (NB2 128–)

Tech demos

Color and strokes (~20 min. runtime)

Drawing (~13 min. runtime)

Week 06

📅

Typography exercise

In class

Projects

  • Continue work on Graphic translation. Move your drawing process into Illustrator.
  • Be sure to bring drawing materials to class.

Reading

Tech demos

Organizing projects (~10 min. runtime)

Alignment, stacking, and transformations (~9 min. runtime)

Week 07

📅

Responsible design

Topics

Projects

  • Continue work on objects

Reading

We’ll be discussing the reading in class on Thursday.

I’ve also uploaded a video that walks through how to add a tracing image in Illustrator.

Tech demos

Type (~12 min. runtime)

Raster images (~6 min. runtime)

Week 08

📅

Studio

Projects

  • Studio on Monday
  • Start research for Information

Reading

  • 99% Invisible, Ubiquitous Icons (listen to podcast episode or read transcript, and review images in article)
  • Grid (NB2 186–) (this week or next)

Week 10

📅

Typography

Topics

Projects

  • Mon: Finish Visual translation
  • Mon: Start on concepts for Information. For this class, prepare an outline of the text content you’d like to provide, a preliminary list of sources, and several images that you might use. Post to this project’s Miro board (see announcement for the invite link).
  • Thu: Studio/critique for Information

Reading

Week 12

📅

Posters

Topics

  • Mon: Posters

Projects

  • Thu: Turn in Information (final critique to follow)
  • Thu: Start Poster

Reading

  • Twenty Thousand Hertz, Ta-dum! It’s Netflix (listen to episode or read transcript)
  • Rules and Randomness (NB2 248—)

Week 13

📅

Studio

Projects

  • Mon: Show concepts for Poster
  • Thu: Studio/critique for Poster
  • (Design and Build Lab workshop is rescheduled)

Reading

  • Layers (NB2 140—)

Week 16

📅

Last class

Projects

  • Mon: Semifinal critique for Poster
  • Mon: Studio

Exam period

Class does not meet during exam period.

Turn in any remaining work by Sunday, May 7 at 5:00 p.m. (D.C. time). Submit work on Canvas.