GDES-270 spring 2021 / David Ramos, American University Design
Intro project: observation, representation, and iteration
Create a map that presents the layout of a space, and displays the nature and intensity of the sensory inputs that you encountered. Through this project, you’ll explore ways of representing information in visual form, and walk through a four-stage design process.
See Kate McLean, Sensory Maps.
Process
Design is a process of observing the outside world, reflecting on what you see in a way that incorporates both cultural context and personal insight, making a tangible product, and testing different versions of that project. A designer might run through these phases in series, but they could also move back and forth between steps, cycling through parts of the process in response to what they learn.
This project introduces all four phases. We’ll take them in series, at first.
For due dates, see the class schedule page.
1. Observe
Go spend time in some area that you’re curious about. (Take drawing and writing implements with you.) Be aware of the sensory cues that the environment provides—what you see, hear, smell, and feel.
Since we’re in the midst of a pandemic, you can choose whatever area you’d like. You could even stay in your own room, observing closely.
Gather three kinds of information:
- Where you went, enough that someone else could follow your route.
- Visual/spatial information about what you saw, in a big-picture sense.
- More detailed, idiosyncratic information that comes from a non-visual sense (hearing, smell, touch, and the like), or requires looking closely (texture, a close-up view).
Spend half an hour walking around, making a sketch map of your experience. This isn’t a final map, just a form of taking notes—don’t get too attached.
2. Reflect
Back in your workspace, think about what you experienced, and start considering ways that you might represent the information you noted.
3. Create
Make a first version of a map. Aim to use a minimum of text. You’ll have to decide on a system for representing the key features of the place, and another system for encoding the sensory inputs. Think of this map as a way of sharing your space with the rest of the class—a kind of tour you’re taking us on.
4. Iterate
We’ll critique and test your first version. In response to this feedback, make new versions of the map that explore different approaches and improve on existing ones.
Specifications
- Start by sketching by hand.
- Produce your draft and final maps by hand or on the computer. (I encourage you to work by hand.)
- Color or black and white.
- Use as few words as possible.
- The map should be at least 8.5×11 in.
- Ballpoint pen and ruled paper will probably make for sad results.
To turn this project in, photograph or scan your map and upload the resulting image.